KITSCH BITCH SIGHT STORE
A place that combines fashion, interior design and lifestyle products at two locations in Vienna.
Our passion lies in the careful selection of products that not only make our hearts beat faster, but will also win yours. Our motto, "All we Adore...", underscores our dedication to curating these products.
Located just a few steps apart, our two stores are characterized by different styles and atmospheres, giving you the opportunity to immerse yourself in different worlds:
KBS Store - First Floor - Neubaugasse 36
Our selection encompasses a wide range of designs from Scandinavia, Japan, and around the world. Here, fashion, accessories, and interior design take center stage, offering you the opportunity to make stylish discoveries time and time again. Our product selection is characterized by quality, sustainability, and a deep personal connection.
KBS Store - Corner - Neubaugasse 46
Immerse yourself in our universe and bring your Pinterest mood board to life.
Full of beautiful things that we bring to Vienna for you from all over the world. From fashion and interior pieces to lifestyle must-haves.
Colorful, cool, and the ultimate address for the best gifts and accessories.
Let us inspire you!
Full of beautiful things that we bring to Vienna for you from all over the world. From fashion and interior pieces to lifestyle must-haves.
Colorful, cool, and the ultimate address for the best gifts and accessories.
Let us inspire you!
How it all began...
In 2012, Lilly Egger founded the Viennese label KITSCH BITCH . It began with white T-shirts featuring witty prints, available only at pop-up shops. Designs like "Bussi Baba" (a Viennese slang term for "Kiss Bye"), "Sei Einmal Leiwand" (a Viennese slang term for "Be Awesome Once"), "Nur Ned Hudln" (a Viennese slang term for "Don't Rush"), "Muss Da Wurscht Sein" (a Viennese slang term for "It Doesn't Matter"), and "Jo Eh" (a Viennese slang term for "Yeah, eh") have delighted customers ever since.
In 2013, Lilly opened the first brick-and-mortar Kitsch Bitch store, and the online shop was added. Since then, the product range has been continuously expanded with many new creations and products.
In 2007, SIGHT STORE opened in the heart of Vienna under the direction of Vivien Sakura Brandl. From the outset, it was considered a pioneer in the fashion world, showcasing both contemporary international designers and local fashion brands. After seven years of supporting emerging designers from around the globe, Vivien founded her own brand, "Sightline," in 2014, which was distributed internationally in various concept stores.
The collaboration between KITSCH BITCH and SIGHT STORE began in 2018 when they shared premises at Neubaugasse 46. This partnership resulted not only in a close friendship but also in a fruitful cooperation, which ultimately led to the founding of the independent brand KITSCH BITCH SIGHT STORE in 2023. Vivien and Lilly, together with their team, curate the two KBS stores at Neubaugasse 36 and 46.